WHERE THE BIKE INDUSTRY BUILDS WHAT’S NEXT
rides. workshops. big ideas.
SHIFT‘25 is a working summit bringing together top bike industry leaders to tackle major challenges, unlock new opportunities, and shape the future of industry innovation. From fighting for trade and tariff relief and crafting e-bike policy to advancing domestic manufacturing and understanding consumer trends, SHIFT‘25 is the premier gathering to collaborate with peers, learn from leading experts, and build a stronger, more resilient bike industry.
register now
“SHIFT‘25 is the venue to partner up and roll up our sleeves to chart the course for the bike business. These are the cross-industry conversations and actions you won’t find anywhere else. If you want a hand in developing the path forward for our industry, join us in Bentonville this October.”
John Munhall
Director of Product, Giant Bicycles
Chair, PeopleForBikes BPSA Trade Association Committee
WHy attend shift'25?
Positioned between Life Time’s Little Sugar and Big Sugar, SHIFT‘25 anchors a full week of cycling events and activities in the heart of Bentonville, Arkansas — a booming hub of bike culture, industry, and innovation. SHIFT‘25 is more than an industry gathering, it’s the premier fall convening for key decision-makers to align on unifying goals, advance collaboration, and foster industrywide connection.
register
what to expect
  • Participate in facilitated working sessions focused on solving critical industry issues
  • Network with leaders from every corner of the bike industry
  • Ride world-class trails in a global cycling destination
  • Experience delicious meals and informal conversations that spark new ideas and partnerships
Join us in Bentonville as we set the course for a stronger, more competitive, and more connected bike industry.
view the agenda
stay in bentonville
To easily access everything happening at SHIFT‘25, book your accommodations at Motto by Hilton in Downtown Bentonville.
book your room
Pink Door BnB also offers a range of apartments and homes available during SHIFT'25. Use code PEOPLEFORBIKES to receive a 20% discount.
book on pink door