PeopleForBikes is excited to welcome back industry leaders, innovators, and changemakers to Bentonville, Arkansas, for SHIFT‘25. This collaborative summit is designed to bring together PeopleForBikes’ subcommittees, working groups, and executive leaders from across the industry to tackle the most pressing challenges and opportunities facing bicycling and the bike business.
Save the date and sign up to be the first to know when registration opens for this year’s event.
save the dateWHy attend shift'25?
Positioned between Life Time’s Little Sugar and Big Sugar events, SHIFT‘25 anchors a weeklong celebration of cycling in the heart of Bentonville, Arkansas — a booming hub of bike culture and innovation. SHIFT‘25 is more than an industry gathering, it’s the premier fall convening for key decision-makers to align on unifying goals, advance cross-sector collaboration, and foster industrywide connection.
save the date
what to expect
- Facilitated working sessions focused on solving critical industry issues.
- Cross-committee collaboration to drive unified progress.
- Personal networking with leaders from every corner of the bike industry.
- Incredible riding in a world-class cycling destination.
- Delicious meals and informal conversations that spark new ideas and partnerships.
Join us in Bentonville as we set the course for a stronger, more competitive, and more connected industry.
save the datestay in bentonville
To easily access everything happening at SHIFT‘25, book your accommodations at Motto by Hilton in Downtown Bentonville.
Pink Door BnB offers a range of apartments and homes available during SHIFT'25. Follow this link to book accommodations.
book your roomPink Door BnB offers a range of apartments and homes available during SHIFT'25. Follow this link to book accommodations.
