PeopleForBikes is excited to welcome back industry leaders, innovators, and changemakers to Bentonville, Arkansas, for SHIFT‘25. This collaborative summit brings the bike industry together to tackle the most pressing challenges and opportunities facing bicycling and the bike business.

Don’t miss out on your chance to join industry leaders, innovators, and changemakers for three days of facilitated workshops, networking events, and group rides as we shape the future of biking.
Save the date and sign up to be the first to know when registration opens for this year’s event.
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WHy attend shift'25?
Positioned between Life Time’s Little Sugar and Big Sugar events, SHIFT‘25 anchors a weeklong celebration of cycling in the heart of Bentonville, Arkansas — a booming hub of bike culture, industry, and innovation. SHIFT‘25 is more than an industry gathering, it’s the premier fall convening for key decision-makers to align on unifying goals, advance cross-sector collaboration, and foster industrywide connection.
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what to expect
  • Participate in facilitated working sessions focused on solving critical industry issues
  • Network with leaders from every corner of the bike industry
  • Ride world-class trails in a global cycling destination
  • Experience delicious meals and informal conversations that spark new ideas and partnerships
Join us in Bentonville as we set the course for a stronger, more competitive, and more connected industry.
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stay in bentonville
To easily access everything happening at SHIFT‘25, book your accommodations at Motto by Hilton in Downtown Bentonville.

Pink Door BnB also offers a range of apartments and homes available during SHIFT'25. Use code PEOPLEFORBIKES to receive a 20% discount.
Follow this link to book accommodations.
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