@ 21c Museum Hotel
Free Time: Explore on your own or with local tour guides — bike rides, art walks and more.
EXPLORE BENTONVILLEMoving the Bike Industry Forward @ 21c Museum Hotel
Join one of our subcommittee meetings (all are welcome) with industry peers to learn the latest on issues facing the bike industry, tackle critical challenges and advance important initiatives.
Research & Statistics - 21C Museum Hotel - Gallery 4
e-Bikes & LLS - 21C Museum Hotel - Gallery 3
DEI + MEEM + SWG - 21C Museum Hotel - Main Gallery
Open Ride and Adventure Time: Bike Rides, Art Walks and More
Happy Hour & Registration @ Record on Patio
Opening Night Reception @ Record
Welcome to SHIFT‘22! Enjoy a Taste of Bentonville, featuring delicious local food and drinks while you meet, reconnect and mingle with fellow industry peers.
GT Presents “The Engine Inside” Exclusive Pre-Release Party @ Skylight Cinema
An exclusive pre-release party for the new, feature length cycling documentary The Engine Inside, which will be released in 2023. Brought to you by the award-winning adventure filmmakers of Anthill Films, this limited-seating, invite-only event features cocktails and in-depth Q+A with filmmakers, Ian Dunn and Darcy Wittenburg, and Megan Hottman, Sara Studdard and Kwabena Danso, whose stories are featured in the film.
Seating is limited to attendees that have RSVPd and received confirmation.
Undercroft - 201 NW A St, Bentonville, AR 72712
Scotch and Soda - 121 Central Ave, Bentonville, AR 72712
Yoga — Kerri Salazar has 25 years of experience in yoga and exercise science. Sessions focus on skills to help individuals become more comfortable and effective on the bike and breathing techniques to relax the body, mind and soul. All levels welcome! Yoga mats provided.
Breakfast + Networking @ Record
Global Chief Compliance + Ethics Officer, McKinsey and Company; PeopleForBikes Board Member
EVP Corporate Affairs, Walmart
Welcome to SHIFT'22
Co-Founder, L39ION of Los Angeles
President, Abraham Studio
Keynote: Changing the Game. As a leader in the movement to diversify cycling, L39ION of Los Angeles is one of the most important and relevant bike racing teams in the world. In a wide-ranging discussion, the team’s co-founders, Justin and Cory Williams, share their journey, learnings and plans for the future.
Founder, circular cycling
From Marginal Gains to a Circular Revolution. The bicycle is a great way to reduce transportation-related emissions, but the bicycle industry is still an industry. To become more sustainable, we need to completely rethink the way we do business. The transition to a sustainable, circular economy offers an enormous opportunity for the bike industry to take a big step in product design and interaction with customers.
Networking Break
Director, Client Development, Sports, The NPD Group, Inc.
President, SmartEtailing
Vice President of Sales + Marketing, CSS Composites
Inflation, Demand, Whiplash and Shortages: What Will the Market Look Like in 2023? Industry experts from NPD Group and SmartEtailing describe the current and future state of the bicycle market and provide insights on demand, supply chain issues, forecast planning and how inflation and increased costs, both in and outside of the bicycle industry, will affect the market.
President + CEO, PeopleForBikes
Keynote: Creating the Bike Industry We Want to See. PeopleForBikes’ President and CEO Jenn Dice shares the organization’s vision for becoming the best bicycling nation in the world and how SHIFT‘22 is moving the bike industry forward to make that vision a reality.
Co-Founder, Runway Group
Keynote: Crafting a Playbook for Building an Active Community. Full description available soon.
Lunch: Food Trucks @ Record
This part of the conference will focus on leadership and development across three immersive tracks:
Building a welcoming culture within the bike industry and community and having the tough conversations that get us there.
The post-pandemic reimagining of manufacturing and assembly based in the U.S. and fostering breakthrough innovation.
What it really means for our industry and the steps we need to take to create a greener and healthier future.
Group Ride — Bike Path | Join All Bodies on Bikes Co-Founder Marley Blonsky for a casual group ride on Bentonville’s bike paths to learn about creating a body-size-inclusive bicycling community and ensuring everyone can celebrate joyful movement on a bicycle.
Group Ride — MTB | Take a mountain bike ride with Gary Vernon, program officer of cycling and trail development at the Walton Personal Philanthropy Group, to learn about the rich history of OZ Trails and the prolific trail building that took place in just 10 years. Tour some of Bentonville’s most iconic trail features and learn how to bring these best practices back to your local trails.
Group Ride — Mixed Terrain | Join youth cycling advocates from OZ Foundation, IMBA and NICA for a family-friendly ride showcasing NWA’s best youth riding destinations and learn best practices for creating safe places for kids to ride.
Group Ride — Road | Join L39ION of Los Angeles Founder Justin Williams on a ride across Northwest Arkansas showcasing some of the region's best road riding terrain and learn how L39ION of Los Angeles is working to promote diversity and representation in the world of professional cycling.
Ride — MTB | Join Women of OZ for a co-ed essential trail skills clinic. They’ll break down the mechanics of corners and berms to help you ride them comfortably and confidently, from how to enter and exit a berm to adapting berm angles to managing those tricky flat corners. Participants will need to be able to comfortably ride and coast in a level pedal position and perform bike-body separation before attending this clinic.
Behind-the-Scenes Tour | Game Composites designs and manufactures carbon-fiber-based, high-performance aerobatic airplanes from their factory in Bentonville. See how the monocoque structure and components are created, the steps to complete composite finishing and paint and everything that goes into final assembly and test flights. You'll also get to see an in-process facility expansion that is more than doubling the company’s production floor space.
Behind-the-Scenes Tour | Tour the state-of-the-art Bike Lab at NorthWest Arkansas Community College which houses all nine Bicycle Technician classes and features twelve workstations. The tour of the Bike Lab includes a brief breakdown of the space, how the program started, and the methods and goals of teaching Bicycle Assembly and Repair.
Behind-the-Scenes Tour | Allied Cycle Works manufactures high-end road, gravel and mountain bikes in Northwest Arkansas. Join the team at Allied for a 45-minute tour of their process and what it looks like to create a bike in the U.S.
Happy Hour | PeopleForBikes is hosting a networking happy hour for women, trans, femme, nonbinary and LGBTQIA+ SHIFT’22 attendees.
Panel + Dinner | Join Trailblazers' “Pass the Mic” educational panel series for discussions on the existing state of bike culture in the U.S., the ways in which systemic racism has created an ecosystem that affects our experience in the world on bikes, as well as sustainable, grassroots solutions to co-creating a community that works for ALL of us.
Yoga — Kerri Salazar has 25 years of experience in yoga and exercise science. Sessions focus on skills to help individuals become more comfortable and effective on the bike and breathing techniques to relax the body, mind and soul. All levels welcome! Yoga mats provided.
Breakfast + Networking @ Record
Marketing Director, BikeCo.
Welcome to Day 3
Founder, Bahati Foundation
Keynote: Play Equity: Strengthening Underserved Youth On and Off the Bike. Championship rider, cycling advocate and industry trailblazer Rahsaan Bahati shares his vision on building strong and healthy communities by focusing on increasing access to opportunities for underserved youth.
Vice President of Philanthropy, Walmart; Vice President + COO, Walmart Foundation
Keynote: Creating Shared Value. Walmart and the Walmart Foundation take a shared value approach in creating significant and lasting improvements in global and local systems. Julie Gerhki will discuss their key focus areas of economic opportunity, environmental sustainability, community resilience and racial equity.
Networking Break
Founder, UNPavement Project
Introduced By: Megan Fisher, Founder, UNPavement Project
Keynote: Pioneering Your Own Trail. Jeremy McGhee spent the first chapter of his life as a professional athlete, pioneering his own trail. Today, Jeremy is committed to pioneering trails for others. His life’s work is to make sure disabled athletes have full access to the wild today and in the future.
Policy Counsel, PeopleForBikes
President, National Bicycle Dealers Association
Chairman + CEO, Kent International
CEO, Allied Cycle Works
COO, Game Composites
In America: Innovators Driving Change Through Manufacturing. Take an inside look at manufacturing shifts in the U.S. from leading organizations generating jobs, reinvigorating communities and implementing a smart path forward focused on future growth. Hear learnings on workforce training, supply chain solutions, carbon fiber manufacturing, new technology and developing a competitive advantage around a central, Made-in-America ethos.
Lunch: Food Trucks @ Record
This part of the conference will focus on leadership and development across three immersive tracks:
Building a welcoming culture within the bike industry and community and having the tough conversations that get us there.
The post-pandemic reimagining of manufacturing and assembly based in the U.S. and fostering breakthrough innovation.
What it really means for our industry and the steps we need to take to create a greener and healthier future.
Group Ride — MTB + Mixed Terrain | Join professional cyclist Jeremy McGhee on a mountain bike and mixed-terrain ride and learn about his organization the UNPavement, which helps adaptive riders navigate more wild places confidently and safely by providing detailed trail accessibility information.
Group Ride — Road + Gravel | Pedal alongside professional cyclist and Bahati Foundation Founder Rahsaan Bahati on a road and gravel ride and learn how communities can create positive cultural shifts by expanding access and opportunities for underserved youth.
Group Ride — MTB | Take a mountain bike ride with Gary Vernon, program officer of cycling and trail development at the Walton Personal Philanthropy Group, to learn about the rich history of OZ Trails and the prolific trail building that took place in just 10 years. Tour some of Bentonville’s most iconic trail features and learn how to bring these best practices back to your local trails.
Group Ride — Road + Gravel | Explore Bentonville with transgender advocate and professional cyclist Molly Cameron on a no-drop networking ride on road and gravel as she shares her mission of creating a more inclusive cycling industry and sport through RIDE (Riders Inspiring Diversity and Equality), her LGBTQIA+ advocacy organization.
Group Ride — MTB | Grab a bike and meet us at the Moosejaw shop in Downtown Bentonville, where we'll start a fun & friendly mountain bike group ride.
Educational Field Trip | Join a tour of the Thaden School's Cycling Program and its facilities. Learn about their innovative integrated curriculum and get insights into how they incorporate lessons from the classroom into hands-on opportunities on and off campus.
Ride — MTB | Join Women of OZ for a group mountain bike ride. Put your skills to test as you attempt more rocky surfaces, bridges and even roll over roots. Skills required: Standing on level pedals in “ready” position, comfortable with appropriate gear shifting.
Group Ride — Mixed Terrain | Depart from Town Square and explore the colorful foothills of the Ozarks on a no-drop, social ride.
Behind-the-Scenes Tour | Tour the state-of-the-art Bike Lab at the Northwest Arkansas Community College, home to nine bicycle technician classes featuring 12 workstations. The tour includes a brief breakdown of the space, how the program started and the methods and goals of teaching bicycle assembly and repair.
Behind-the-Scenes Tour | Allied Cycle Works manufactures high-end road, gravel and mountain bikes in Northwest Arkansas. Join the team at Allied for a 45-minute tour of their process and what it looks like to create a bike in the U.S.
Behind-the-Scenes Tour | Game Composites designs and manufactures carbon-fiber-based, high-performance aerobatic airplanes from their factory in Bentonville. See how the monocoque structure and components are created, the steps to complete composite finishing and paint and everything that goes into final assembly and test flights. You'll also get to see an in-process facility expansion that is more than doubling the company’s production floor space.
Join MiiR @Meteor Cafe for a Q & A with MiiR Chief Growth Office, Anthony Dickson and MiiR VP of Supply Chain & Sustainability, Josh Stinger
Featuring a keynote address from John Furner, President + CEO of Walmart U.S. and a special culinary presentation by Chef Biju Thomas of Outside
Welcome from Rod Bigelow, Executive Director, Crystal Bridges Museum of American Art
Walmart is not only committed to buying more U.S. products to bring new jobs to American communities, they’re also committed to bicycling. The world’s largest seller of bikes is working to get 10% of Home Office associates biking to work, showcasing the power of active transportation at the corporate level.
Undercroft - 201 NW A St, Bentonville, AR 72712
Scotch and Soda - 121 Central Ave, Bentonville, AR 72712
Group Ride — Mixed Terrain. Depart from the Rapha Bentonville pop-up and explore the colorful foothills of the Ozarks on a no-drop, social ride. More details coming soon!
Group Ride — Road. Join Arkansas Latinas en Bici for a fun, no-drop road bike ride and learn what the organization is doing to introduce women in the Northwest Arkansas community to the world of cycling while promoting diversity and inclusion.
Ride — MTB | Join Women of OZ for a co-ed fundamental skills clinic to learn mountain bike basics and then hit the trails for an introductory ride. This clinic will cover pre-ride bike check, braking, shifting, pedals positions, ready/neutral position, bike-body separation and more! Skills required: Staying upright while pedaling. Fitness level required: Capable of riding for 45 minutes.
Screening - An exclusive pre-release party for the new, feature length cycling documentary The Engine Inside, which will be released in 2023. Brought to you by the award-winning adventure filmmakers of Anthill Films, this limited-seating, invite-only event features cocktails and in-depth Q+A with filmmakers, Ian Dunn and Darcy Wittenburg, and Megan Hottman, Sara Studdard and Kwabena Danso, whose stories are featured in the film.
Yoga | Kerri Salazar has 25 years of experience in yoga and exercise science. Sessions focus on skills to help individuals become more comfortable and effective on the bike and breathing techniques to relax the body, mind and soul. All levels welcome! Yoga mats provided.
Group Ride — Bike Path | Join All Bodies on Bikes Co-Founder Marley Blonsky for a casual group ride on Bentonville’s bike paths to learn about creating a body-size-inclusive bicycling community and ensuring everyone can celebrate joyful movement on a bicycle.
Group Ride — MTB | Take a mountain bike ride with Gary Vernon, program officer of cycling and trail development at the Walton Personal Philanthropy Group, to learn about the rich history of OZ Trails and the prolific trail building that took place in just 10 years. Tour some of Bentonville’s most iconic trail features and learn how to bring these best practices back to your local trails.
Group Ride — Mixed Terrain | Join youth cycling advocates from OZ Foundation, IMBA and NICA for a family-friendly ride showcasing NWA’s best youth riding destinations and learn best practices for creating safe places for kids to ride.
Group Ride — Road | Join L39ION of Los Angeles Founders Justin and Cory Williams on a ride across Northwest Arkansas showcasing some of the region's best road riding terrain and learn how L39ION of Los Angeles is working to promote diversity and representation in the world of professional cycling.
Ride — MTB | Join Women of OZ for a co-ed essential trail skills clinic. They’ll break down the mechanics of corners and berms to help you ride them comfortably and confidently, from how to enter and exit a berm to adapting berm angles to managing those tricky flat corners. Participants will need to be able to comfortably ride and coast in a level pedal position and perform bike-body separation before attending this clinic.
Behind-the-Scenes Tour | Game Composites designs and manufactures carbon-fiber-based, high-performance aerobatic airplanes from their factory in Bentonville. See how the monocoque structure and components are created, the steps to complete composite finishing and paint and everything that goes into final assembly and test flights. You'll also get to see an in-process facility expansion that is more than doubling the company’s production floor space.
Behind-the-Scenes Tour | Tour the state-of-the-art Bike Lab at NorthWest Arkansas Community College which houses all nine Bicycle Technician classes and features twelve workstations. The tour of the Bike Lab includes a brief breakdown of the space, how the program started, and the methods and goals of teaching Bicycle Assembly and Repair.
Behind-the-Scenes Tour | Allied Cycle Works manufactures high-end road, gravel and mountain bikes in Northwest Arkansas. Join the team at Allied for a 45-minute tour of their process and what it looks like to create a bike in the U.S.
Happy Hour | PeopleForBikes is hosting a networking happy hour for women, trans, femme, nonbinary and LGBTQIA+ SHIFT’22 attendees.
Panel + Dinner | Join Trailblazers' “Pass the Mic” educational panel series for discussions on the existing state of bike culture in the U.S., the ways in which systemic racism has created an ecosystem that affects our experience in the world on bikes, as well as sustainable, grassroots solutions to co-creating a community that works for ALL of us.
Exclusive culinary experiences for SHIFT'22 attendees throughout Bentonville.
Yoga | Kerri Salazar has 25 years of experience in yoga and exercise science. Sessions focus on skills to help individuals become more comfortable and effective on the bike and breathing techniques to relax the body, mind and soul. All levels welcome! Yoga mats provided.
Group Ride — MTB + Mixed Terrain | Join professional cyclist Jeremy McGhee on a mountain bike and mixed-terrain ride and learn about his organization the UNPavement, which helps adaptive riders navigate more wild places confidently and safely by providing detailed trail accessibility information.
Group Ride — Road | Join L39ION of Los Angeles Founders Justin and Cory Williams on a ride across Northwest Arkansas showcasing some of the region's best road riding terrain and learn how L39ION of Los Angeles is working to promote diversity and representation in the world of professional cycling.
Group Ride — MTB | Take a mountain bike ride with Gary Vernon, program officer of cycling and trail development at the Walton Personal Philanthropy Group, to learn about the rich history of OZ Trails and the prolific trail building that took place in just 10 years. Tour some of Bentonville’s most iconic trail features and learn how to bring these best practices back to your local trails.
Group Ride — Road + Gravel | Explore Bentonville with transgender advocate and professional cyclist Molly Cameron on a no-drop networking ride on road and gravel as she shares her mission of creating a more inclusive cycling industry and sport through RIDE (Riders Inspiring Diversity and Equality), her LGBTQIA+ advocacy organization.
Group Ride — MTB | Grab a bike and meet us at the Moosejaw shop in Downtown Bentonville, where we'll start a fun & friendly mountain bike group ride.
Educational Field Trip | Join a tour of the Thaden School's Cycling Program and its facilities. Learn about their innovative integrated curriculum and get insights into how they incorporate lessons from the classroom into hands-on opportunities on and off campus.
Ride — MTB | Join Women of OZ for a group mountain bike ride. Put your skills to test as you attempt more rocky surfaces, bridges and even roll over roots. Skills required: Standing on level pedals in “ready” position, comfortable with appropriate gear shifting.
Behind-the-Scenes Tour | Tour the state-of-the-art Bike Lab at NorthWest Arkansas Community College which houses all nine Bicycle Technician classes and features twelve workstations. The tour of the Bike Lab includes a brief breakdown of the space, how the program started, and the methods and goals of teaching Bicycle Assembly and Repair.
Behind-the-Scenes Tour | Allied Cycle Works manufactures high-end road, gravel and mountain bikes in Northwest Arkansas. Join the team at Allied for a 45-minute tour of their process and what it looks like to create a bike in the U.S.
Behind-the-Scenes Tour | Game Composites designs and manufactures carbon-fiber-based, high-performance aerobatic airplanes from their factory in Bentonville. See how the monocoque structure and components are created, the steps to complete composite finishing and paint and everything that goes into final assembly and test flights. You'll also get to see an in-process facility expansion that is more than doubling the company’s production floor space.
** The location of this non-riding event may require additional ADA considerations. If you plan on attending and are concerned about accessibility, please reach out to info@peopleforbikes.org.
