@ 21c Museum Hotel
Free Time: Explore on your own or with local tour guides — bike rides, art walks and more.
EXPLORE BENTONVILLEMoving the Bike Industry Forward @ 21c Museum Hotel
Join one of our subcommittee meetings (all are welcome) with industry peers to learn the latest on issues facing the bike industry, tackle critical challenges and advance important initiatives.
Research & Statistics - 21C Museum Hotel - Gallery 4
e-Bikes & LLS - 21C Museum Hotel - Gallery 3
DEI + MEEM + SWG - 21C Museum Hotel - Main Gallery
Open Ride and Adventure Time: Bike Rides, Art Walks and More
Happy Hour & Registration @ Record on Patio
Opening Night Reception @ Record
Welcome to SHIFT‘22! Enjoy a Taste of Bentonville, featuring delicious local food and drinks while you meet, reconnect and mingle with fellow industry peers.
GT Presents “The Engine Inside” Exclusive Pre-Release Party @ Skylight Cinema
An exclusive pre-release party for the new, feature length cycling documentary The Engine Inside, which will be released in 2023. Brought to you by the award-winning adventure filmmakers of Anthill Films, this limited-seating, invite-only event features cocktails and in-depth Q+A with filmmakers, Ian Dunn and Darcy Wittenburg, and Megan Hottman, Sara Studdard and Kwabena Danso, whose stories are featured in the film.
Seating is limited to attendees that have RSVPd and received confirmation.
Undercroft - 201 NW A St, Bentonville, AR 72712
Scotch and Soda - 121 Central Ave, Bentonville, AR 72712
Breakfast + Networking @ Record
Global Chief Compliance + Ethics Officer, McKinsey and Company; PeopleForBikes Board Member
EVP Corporate Affairs, Walmart
Welcome to SHIFT'22
Co-Founder, L39ION of Los Angeles
President, Abraham Studio
Keynote: Changing the Game. As a leader in the movement to diversify cycling, L39ION of Los Angeles is one of the most important and relevant bike racing teams in the world. In a wide-ranging discussion, the team’s co-founders, Justin and Cory Williams, share their journey, learnings and plans for the future.
Founder, circular cycling
From Marginal Gains to a Circular Revolution. The bicycle is a great way to reduce transportation-related emissions, but the bicycle industry is still an industry. To become more sustainable, we need to completely rethink the way we do business. The transition to a sustainable, circular economy offers an enormous opportunity for the bike industry to take a big step in product design and interaction with customers.
Networking Break
Director, Client Development, Sports, The NPD Group, Inc.
President, SmartEtailing
Vice President of Sales + Marketing, CSS Composites
Inflation, Demand, Whiplash and Shortages: What Will the Market Look Like in 2023? Industry experts from NPD Group and SmartEtailing describe the current and future state of the bicycle market and provide insights on demand, supply chain issues, forecast planning and how inflation and increased costs, both in and outside of the bicycle industry, will affect the market.
President + CEO, PeopleForBikes
Keynote: Creating the Bike Industry We Want to See. PeopleForBikes’ President and CEO Jenn Dice shares the organization’s vision for becoming the best bicycling nation in the world and how SHIFT‘22 is moving the bike industry forward to make that vision a reality.
Co-Founder, Runway Group
Keynote: Crafting a Playbook for Building an Active Community. Full description available soon.
Lunch: Food Trucks @ Record
This part of the conference will focus on leadership and development across three immersive tracks:
Building a welcoming culture within the bike industry and community and having the tough conversations that get us there.
The post-pandemic reimagining of manufacturing and assembly based in the U.S. and fostering breakthrough innovation.
What it really means for our industry and the steps we need to take to create a greener and healthier future.
Breakfast + Networking @ Record
Marketing Director, BikeCo.
Welcome to Day 3
Founder, Bahati Foundation
Keynote: Play Equity: Strengthening Underserved Youth On and Off the Bike. Championship rider, cycling advocate and industry trailblazer Rahsaan Bahati shares his vision on building strong and healthy communities by focusing on increasing access to opportunities for underserved youth.
Vice President of Philanthropy, Walmart; Vice President + COO, Walmart Foundation
Keynote: Creating Shared Value. Walmart and the Walmart Foundation take a shared value approach in creating significant and lasting improvements in global and local systems. Julie Gerhki will discuss their key focus areas of economic opportunity, environmental sustainability, community resilience and racial equity.
Networking Break
Founder, UNPavement Project
Introduced By: Megan Fisher, Founder, UNPavement Project
Keynote: Pioneering Your Own Trail. Jeremy McGhee spent the first chapter of his life as a professional athlete, pioneering his own trail. Today, Jeremy is committed to pioneering trails for others. His life’s work is to make sure disabled athletes have full access to the wild today and in the future.
Policy Counsel, PeopleForBikes
President, National Bicycle Dealers Association
Chairman + CEO, Kent International
CEO, Allied Cycle Works
COO, Game Composites
In America: Innovators Driving Change Through Manufacturing. Take an inside look at manufacturing shifts in the U.S. from leading organizations generating jobs, reinvigorating communities and implementing a smart path forward focused on future growth. Hear learnings on workforce training, supply chain solutions, carbon fiber manufacturing, new technology and developing a competitive advantage around a central, Made-in-America ethos.
Lunch: Food Trucks @ Record
This part of the conference will focus on leadership and development across three immersive tracks:
Building a welcoming culture within the bike industry and community and having the tough conversations that get us there.
The post-pandemic reimagining of manufacturing and assembly based in the U.S. and fostering breakthrough innovation.
What it really means for our industry and the steps we need to take to create a greener and healthier future.
Exclusive culinary experiences for SHIFT'22 attendees throughout Bentonville.
** The location of this non-riding event may require additional ADA considerations. If you plan on attending and are concerned about accessibility, please reach out to info@peopleforbikes.org.