Bentonville, Arkansas
October 18-20, 2022
Presented by PeopleForBikes

what's happening

agenda
Venues
activities

tuesday, october 18, 2022

9:00 a.m. - 5:00 p.m.

Event Registration

@ 21c Museum Hotel

10:00 a.m. - 1:00 p.m.

bentonville your way

Free Time: Explore on your own or with local tour guides — bike rides, art walks and more.

EXPLORE BENTONVILLE

1:00 P.M. - 4:00 p.m. 

PeopleForBikes Industry Subcommittee Sessions

Moving the Bike Industry Forward @ 21c Museum Hotel

Join one of our subcommittee meetings (all are welcome) with industry peers to learn the latest on issues facing the bike industry, tackle critical challenges and advance important initiatives. 

Research & Statistics - 21C Museum Hotel - Gallery 4  
e-Bikes & LLS - 21C Museum Hotel - Gallery 3  
DEI + MEEM + SWG - 21C Museum Hotel - Main Gallery

4:00 P.M. - 6:00 p.m.

Open Ride and Adventure Time: Bike Rides, Art Walks and More

6:00 P.M.

Event Registration Opens

Happy Hour & Registration @ Record on Patio

6:30 P.M. - 8:00 p.m.

WELCOME TO SHIFT'22

Opening Night Reception @ Record

Welcome to SHIFT‘22! Enjoy a Taste of Bentonville, featuring delicious local food and drinks while you meet, reconnect and mingle with fellow industry peers. 

  • Jenn Dice, CEO, PeopleForBikes
  • Ravi Rajcoomar, VP Business Network, PeopleForBikes
  • An Le, Vice Chair, PeopleForBikes Coalition Board; Global Marketing Director, Giant Group
  • Stephanie Orman, Mayor, City of Bentonville 

8:30 P.M. - 10:00 p.m.

“The Engine Inside”

GT Presents “The Engine Inside” Exclusive Pre-Release Party @ Skylight Cinema

An exclusive pre-release party for the new, feature length cycling documentary The Engine Inside, which will be released in 2023. Brought to you by the award-winning adventure filmmakers of Anthill Films, this limited-seating, invite-only event features cocktails and in-depth Q+A with filmmakers, Ian Dunn and Darcy Wittenburg, and Megan Hottman, Sara Studdard and Kwabena Danso, whose stories are featured in the film.

Seating is limited to attendees that have RSVPd and received confirmation.

afterhours

Recommended late night after hours

Undercroft - 201 NW A St, Bentonville, AR 72712
Scotch and Soda -
121 Central Ave, Bentonville, AR 72712

wednesday, october 19, 2022

Morning yoga @ 21c | peopleforbikes' kerri salazar

Time: 7-7:30 a.m.

Yoga — Kerri Salazar has 25 years of experience in yoga and exercise science. Sessions focus on skills to help individuals become more comfortable and effective on the bike and breathing techniques to relax the body, mind and soul. All levels welcome! Yoga mats provided.

7:30 A.M. - 8:45 a.m.

Breakfast + Networking @ Record

9:00 a.m. - 12:00 p.m. 

SHIFT‘22 Day 2: General Sessions

keynotes - @ Record

9:00 A.M. - 9:15 a.m.

Daniel Trujillo

Global Chief Compliance + Ethics Officer, McKinsey and Company; PeopleForBikes Board Member

Dan Bartlett

EVP Corporate Affairs, Walmart

Welcome to SHIFT'22

9:15 A.M. - 9:45 a.m.

Justin Williams

Co-Founder, L39ION of Los Angeles

Peter Abraham

President, Abraham Studio

Keynote: Changing the Game. As a leader in the movement to diversify cycling, L39ION of Los Angeles is one of the most important and relevant bike racing teams in the world. In a wide-ranging discussion, the team’s co-founders, Justin and Cory Williams, share their journey, learnings and plans for the future.

9:45 A.M. - 10:15 a.m.

erik bronsvoort

Founder, circular cycling

From Marginal Gains to a Circular Revolution. The bicycle is a great way to reduce transportation-related emissions, but the bicycle industry is still an industry. To become more sustainable, we need to completely rethink the way we do business. The transition to a sustainable, circular economy offers an enormous opportunity for the bike industry to take a big step in product design and interaction with customers.

10:15 A.M. - 10:45 a.m. 

Networking Break

panel @ record

10:45 a.m. - 11:25 a.m.

Matthew Tucker

Director, Client Development, Sports, The NPD Group, Inc.

Ryan Atkinson

President, SmartEtailing

Joseph Wheadon

Vice President of Sales + Marketing, CSS Composites

Inflation, Demand, Whiplash and Shortages: What Will the Market Look Like in 2023? Industry experts from NPD Group and SmartEtailing describe the current and future state of the bicycle market and provide insights on demand, supply chain issues, forecast planning and how inflation and increased costs, both in and outside of the bicycle industry, will affect the market.

keynotes - @ Record

11:25 A.M. - 11:45 a.m. 

Jenn Dice

President + CEO, PeopleForBikes

Keynote: Creating the Bike Industry We Want to See. PeopleForBikes’ President and CEO Jenn Dice shares the organization’s vision for becoming the best bicycling nation in the world and how SHIFT‘22 is moving the bike industry forward to make that vision a reality. 

11:45 A.M. - 12:00 p.m. 

Steuart Walton

Co-Founder, Runway Group

Keynote: Crafting a Playbook for Building an Active Community. Full description available soon.

12:00 P.M. - 1:30 p.m.

Lunch: Food Trucks @ Record

immersive sessions @ record + 21c hotel
Block 1: 1:30 - 2:30 p.m.
Block 2: 2:30 - 3:30 p.m.

This part of the conference will focus on leadership and development across three immersive tracks:

Diversity, equity,
+ inclusion

Building a welcoming culture within the bike industry and community and having the tough conversations that get us there.

IN AMERICA

The post-pandemic reimagining of manufacturing and assembly based in the U.S. and fostering breakthrough innovation.

Sustainability + Climate Initiatives

What it really means for our industry and the steps we need to take to create a greener and healthier future.

DEI Track
in america track
sustainability track

4:00 P.M. - 6:00 P.M.

SHIFT‘22 Day 2: activities

Joyful Movement | Marley Blonsky

4:00 P.M.

Group Ride — Bike Path | Join All Bodies on Bikes Co-Founder Marley Blonsky for a casual group ride on Bentonville’s bike paths to learn about creating a body-size-inclusive bicycling community and ensuring everyone can celebrate joyful movement on a bicycle.

Trail Building 101 | Gary Vernon - Wednesday

4:00 P.M.

Group Ride — MTB | Take a mountain bike ride with Gary Vernon, program officer of cycling and trail development at the Walton Personal Philanthropy Group, to learn about the rich history of OZ Trails and the prolific trail building that took place in just 10 years. Tour some of Bentonville’s most iconic trail features and learn how to bring these best practices back to your local trails.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

How to Make Family-Friendly Trails | OZ Foundation, IMBA, NICA

4:00 P.M.

Group Ride — Mixed Terrain | Join youth cycling advocates from OZ Foundation, IMBA and NICA for a family-friendly ride showcasing NWA’s best youth riding destinations and learn best practices for creating safe places for kids to ride.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

L39ION x NWA | Justin Williams

4:00 P.M.

Group Ride — Road | Join L39ION of Los Angeles Founder Justin Williams on a ride across Northwest Arkansas showcasing some of the region's best road riding terrain and learn how L39ION of Los Angeles is working to promote diversity and representation in the world of professional cycling.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Berms and Cornering Clinic | Women of OZ

4:00 P.M.

Ride — MTB | Join Women of OZ for a co-ed essential trail skills clinic. They’ll break down the mechanics of corners and berms to help you ride them comfortably and confidently, from how to enter and exit a berm to adapting berm angles to managing those tricky flat corners. Participants will need to be able to comfortably ride and coast in a level pedal position and perform bike-body separation before attending this clinic.

Tour of Game composites

4:30 P.M.

Behind-the-Scenes Tour | Game Composites designs and manufactures carbon-fiber-based, high-performance aerobatic airplanes from their factory in Bentonville. See how the monocoque structure and components are created, the steps to complete composite finishing and paint and everything that goes into final assembly and test flights. You'll also get to see an in-process facility expansion that is more than doubling the company’s production floor space.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Tour of Bike Lab @ NWACC

4:15 P.M.

Behind-the-Scenes Tour | Tour the state-of-the-art Bike Lab at NorthWest Arkansas Community College which houses all nine Bicycle Technician classes and features twelve workstations. The tour of the Bike Lab includes a brief breakdown of the space, how the program started, and the methods and goals of teaching Bicycle Assembly and Repair.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Tour of Allied Cycle Works

4:30 P.M.

Behind-the-Scenes Tour | Allied Cycle Works manufactures high-end road, gravel and mountain bikes in Northwest Arkansas. Join the team at Allied for a 45-minute tour of their process and what it looks like to create a bike in the U.S.

Fearless Future Happy Hour @ Coler Grove | PeopleForBikes**

Time: 6:00 - 6:30 p.m. 

Happy Hour | PeopleForBikes is hosting a networking happy hour for women, trans, femme, nonbinary and LGBTQIA+ SHIFT’22 attendees.

BBQ, Bikes + Bold Conversation @ Coler Mountain Bike Preserve 

Time: 6:30 - 8:30 p.m.

Panel + Dinner | Join Trailblazers' “Pass the Mic” educational panel series for discussions on the existing state of bike culture in the U.S., the ways in which systemic racism has created an ecosystem that affects our experience in the world on bikes, as well as sustainable, grassroots solutions to co-creating a community that works for ALL of us.

After Hours @ The Hub

Time: 8:30 - 10:00 p.m.

thursday, october 20, 2022

Morning yoga @ 21c | peopleforbikes' kerri salazar

Time: 7-7:30 a.m.

Yoga — Kerri Salazar has 25 years of experience in yoga and exercise science. Sessions focus on skills to help individuals become more comfortable and effective on the bike and breathing techniques to relax the body, mind and soul. All levels welcome! Yoga mats provided.

7:30 A.M. - 8:45 a.m.

Breakfast + Networking @ Record

9:00 a.m. - 12:00 p.m. 

SHIFT‘22 Day 3: General Sessions

keynotes - @ record

9:00 A.M. - 9:10 a.m.

milay galvez

Marketing Director, BikeCo.

Welcome to Day 3

9:10 A.M. - 9:35 a.m.

Rahsaan Bahati

Founder, Bahati Foundation 

Keynote: Play Equity: Strengthening Underserved Youth On and Off the Bike. Championship rider, cycling advocate and industry trailblazer Rahsaan Bahati shares his vision on building strong and healthy communities by focusing on increasing access to opportunities for underserved youth.

9:35 A.M. - 10:10 a.m. 

Julie Gerhki

Vice President of Philanthropy, Walmart; Vice President + COO, Walmart Foundation

Keynote: Creating Shared Value. Walmart and the Walmart Foundation take a shared value approach in creating significant and lasting improvements in global and local systems. Julie Gerhki will discuss their key focus areas of economic opportunity, environmental sustainability, community resilience and racial equity.

10:10 A.M. - 10:40 a.m. 

Networking Break

10:40 A.M. - 11:00 a.m. 

Jeremy McGhee

Founder, UNPavement Project

Introduced By: Megan Fisher, Founder, UNPavement Project

Keynote: Pioneering Your Own Trail. Jeremy McGhee spent the first chapter of his life as a professional athlete, pioneering his own trail. Today, Jeremy is committed to pioneering trails for others. His life’s work is to make sure disabled athletes have full access to the wild today and in the future.

panel @ record

11:00 a.m. - 11:55 a.m.

Matt moore

Policy Counsel, PeopleForBikes

Heather Mason

President, National Bicycle Dealers Association

Arnold Kamler

Chairman + CEO, Kent International

Drew Medlock

CEO, Allied Cycle Works

Josh Richards

COO, Game Composites

In America: Innovators Driving Change Through Manufacturing. Take an inside look at manufacturing shifts in the U.S. from leading organizations generating jobs, reinvigorating communities and implementing a smart path forward focused on future growth. Hear learnings on workforce training, supply chain solutions, carbon fiber manufacturing, new technology and developing a competitive advantage around a central, Made-in-America ethos. 

12:00 P.M. - 1:30 p.m.

Lunch: Food Trucks @ Record

immersive sessions @ record + 21c hotel
Block 1: 1:30 - 2:30 p.m.
Block 2: 2:30 - 3:30 p.m.

This part of the conference will focus on leadership and development across three immersive tracks:

Diversity, equity,
+ inclusion

Building a welcoming culture within the bike industry and community and having the tough conversations that get us there.

IN AMERICA

The post-pandemic reimagining of manufacturing and assembly based in the U.S. and fostering breakthrough innovation.

Sustainability + Climate Initiatives

What it really means for our industry and the steps we need to take to create a greener and healthier future.

DEI Track
in america track
sustainability track

4:00 P.M. - 6:00 P.M.

SHIFT‘22 Day 3: activities

Paving the Way With UNPavement | Jeremy McGhee

4:00 P.M.

Group Ride — MTB + Mixed Terrain | Join professional cyclist Jeremy McGhee on a mountain bike and mixed-terrain ride and learn about his organization the UNPavement, which helps adaptive riders navigate more wild places confidently and safely by providing detailed trail accessibility information. 

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Shifting Culture by Expanding Opportunity | Rahsaan Bahati

4:00 P.M.

Group Ride — Road + Gravel | Pedal alongside professional cyclist and Bahati Foundation Founder Rahsaan Bahati on a road and gravel ride and learn how communities can create positive cultural shifts by expanding access and opportunities for underserved youth.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Trail Building 101 | Gary Vernon - thursday

4:00 P.M.

Group Ride — MTB | Take a mountain bike ride with Gary Vernon, program officer of cycling and trail development at the Walton Personal Philanthropy Group, to learn about the rich history of OZ Trails and the prolific trail building that took place in just 10 years. Tour some of Bentonville’s most iconic trail features and learn how to bring these best practices back to your local trails.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Mix It Up With Molly | Molly Cameron

4:00 P.M.

Group Ride — Road + Gravel | Explore Bentonville with transgender advocate and professional cyclist Molly Cameron on a no-drop networking ride on road and gravel as she shares her mission of creating a more inclusive cycling industry and sport through RIDE (Riders Inspiring Diversity and Equality), her LGBTQIA+ advocacy organization.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

ride with moosejaw

4:00 P.M.

Group Ride — MTB | Grab a bike and meet us at the Moosejaw shop in Downtown Bentonville, where we'll start a fun & friendly mountain bike group ride.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Tour of Thaden School’s Cycling Program

4:00 P.M.

Educational Field Trip | Join a tour of the Thaden School's Cycling Program and its facilities. Learn about their innovative integrated curriculum and get insights into how they incorporate lessons from the classroom into hands-on opportunities on and off campus.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

WOZ Finale Ride | Women of OZ

4:00 P.M.

Ride — MTB | Join Women of OZ for a group mountain bike ride. Put your skills to test as you attempt more rocky surfaces, bridges and even roll over roots. Skills required: Standing on level pedals in “ready” position, comfortable with appropriate gear shifting.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

ride with rapha - thursday

4:00 P.M.

Group Ride — Mixed Terrain | Depart from Town Square and explore the colorful foothills of the Ozarks on a no-drop, social ride.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Tour of Bike Lab @ NWACC

4:15 P.M.

Behind-the-Scenes Tour | Tour the state-of-the-art Bike Lab at the Northwest Arkansas Community College, home to nine bicycle technician classes featuring 12 workstations. The tour includes a brief breakdown of the space, how the program started and the methods and goals of teaching bicycle assembly and repair.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Tour of Allied Cycle Works

4:30 P.M.

Behind-the-Scenes Tour | Allied Cycle Works manufactures high-end road, gravel and mountain bikes in Northwest Arkansas. Join the team at Allied for a 45-minute tour of their process and what it looks like to create a bike in the U.S.

Tour of Game composites

4:30 P.M.

Behind-the-Scenes Tour | Game Composites designs and manufactures carbon-fiber-based, high-performance aerobatic airplanes from their factory in Bentonville. See how the monocoque structure and components are created, the steps to complete composite finishing and paint and everything that goes into final assembly and test flights. You'll also get to see an in-process facility expansion that is more than doubling the company’s production floor space.

HAPPY HOUR | RESPONSIBILITY Q&A w/ MiiR

Time: 5:00 P.M. - 6:00 P.M. 

Join MiiR @Meteor Cafe for a Q & A with MiiR Chief Growth Office, Anthony Dickson and MiiR VP of Supply Chain & Sustainability, Josh Stinger

SHIFT‘22 CLOSING CELEBRATION

Time: 6:30 - 9:00 p.m.

Featuring a keynote address from John Furner, President + CEO of Walmart U.S. and a special culinary presentation by Chef Biju Thomas of Outside

Welcome from Rod Bigelow, Executive Director, Crystal Bridges Museum of American Art

Walmart is not only committed to buying more U.S. products to bring new jobs to American communities, they’re also committed to bicycling. The world’s largest seller of bikes is working to get 10% of Home Office associates biking to work, showcasing the power of active transportation at the corporate level.

after hours

Time: 9:00 P.M. - 10:00 P.M. 

Undercroft - 201 NW A St, Bentonville, AR 72712
Scotch and Soda -
121 Central Ave, Bentonville, AR 72712

1

21c Museum Hotel

|

200 NE A Street Bentonville, AR 72712

|

479.286.6500

2

RAPHA Clubhouse

|

117 West Central Avenue Bentonville, AR 72712

|

bentonville@rapha.cc

3

The Record

|

104 SW A Street Bentonville, AR 72712

|

479.802.0064

4

Skylight Cinema

|

350 SW A Street Bentonville, AR 72712

|

479.367.7629

5

Coler Mountain Bike Preserve

|

2500 NW 3rd Street Bentonville, AR 72712

|

479.364.0168

6

Moosejaw

|

111 S Main St Bentonville, AR 72712

|

479.265.9245

7

Lady Slipper

|

138 SW 2nd Street Bentonville, AR 72712

|

479.715.8499

8

Undercroft — The Preacher’s Son

|

201 NW A Street Bentonville, AR 72712

|

479.445.6065

9

Compton Gardens

|

312 N Main St Bentonville, AR 72712

|

479.254.3870

10

Crystal Bridges

|

600 Museum Way Bentonville, AR 72712

|

479.418.5700

11

The Momentary

|

507 SE E Street Bentonville, AR 72712

|

479.367.7500

12

Ledger

|

108 S Main Street Bentonville, AR 72712

|

479.579.9644

tuesday, october 18 - afternoon

ride with rapha - tuesday

4:00 P.M.

Group Ride — Mixed Terrain. Depart from the Rapha Bentonville pop-up and explore the colorful foothills of the Ozarks on a no-drop, social ride. More details coming soon!

ride with latinas en bici

4:00 P.M.

Group Ride — Road. Join Arkansas Latinas en Bici for a fun, no-drop road bike ride and learn what the organization is doing to introduce women in the Northwest Arkansas community to the world of cycling while promoting diversity and inclusion.

Fundamental Skills Clinic | Women of OZ

4:00 P.M.

Ride — MTB | Join Women of OZ for a co-ed fundamental skills clinic to learn mountain bike basics and then hit the trails for an introductory ride. This clinic will cover pre-ride bike check, braking, shifting, pedals positions, ready/neutral position, bike-body separation and more! Skills required: Staying upright while pedaling. Fitness level required: Capable of riding for 45 minutes.

GT Presents “The Engine Inside” Exclusive Pre-Release Party @ Skylight Cinema 

Evening

Screening - An exclusive pre-release party for the new, feature length cycling documentary The Engine Inside, which will be released in 2023. Brought to you by the award-winning adventure filmmakers of Anthill Films, this limited-seating, invite-only event features cocktails and in-depth Q+A with filmmakers, Ian Dunn and Darcy Wittenburg, and Megan Hottman, Sara Studdard and Kwabena Danso, whose stories are featured in the film.

wednesday, october 19 - morning

Morning Yoga With PeopleForBikes’ Kerri Salazar

7:00 A.M.

Yoga | Kerri Salazar has 25 years of experience in yoga and exercise science. Sessions focus on skills to help individuals become more comfortable and effective on the bike and breathing techniques to relax the body, mind and soul. All levels welcome! Yoga mats provided.

wednesday, october 19 - afternoon

Joyful Movement | Marley Blonsky

4:00 P.M.

Group Ride — Bike Path | Join All Bodies on Bikes Co-Founder Marley Blonsky for a casual group ride on Bentonville’s bike paths to learn about creating a body-size-inclusive bicycling community and ensuring everyone can celebrate joyful movement on a bicycle.

Trail Building 101 | Gary Vernon - Wednesday

4:00 P.M.

Group Ride — MTB | Take a mountain bike ride with Gary Vernon, program officer of cycling and trail development at the Walton Personal Philanthropy Group, to learn about the rich history of OZ Trails and the prolific trail building that took place in just 10 years. Tour some of Bentonville’s most iconic trail features and learn how to bring these best practices back to your local trails.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

How to Make Family-Friendly Trails | OZ Foundation, IMBA, NICA

4:00 P.M.

Group Ride — Mixed Terrain | Join youth cycling advocates from OZ Foundation, IMBA and NICA for a family-friendly ride showcasing NWA’s best youth riding destinations and learn best practices for creating safe places for kids to ride.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

L39ION x NWA | Justin and Cory Williams

4:00 P.M.

Group Ride — Road | Join L39ION of Los Angeles Founders Justin and Cory Williams on a ride across Northwest Arkansas showcasing some of the region's best road riding terrain and learn how L39ION of Los Angeles is working to promote diversity and representation in the world of professional cycling.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Berms and Cornering Clinic | Women of OZ

4:00 P.M.

Ride — MTB | Join Women of OZ for a co-ed essential trail skills clinic. They’ll break down the mechanics of corners and berms to help you ride them comfortably and confidently, from how to enter and exit a berm to adapting berm angles to managing those tricky flat corners. Participants will need to be able to comfortably ride and coast in a level pedal position and perform bike-body separation before attending this clinic.

Tour of Game composites

4:30 P.M.

Behind-the-Scenes Tour | Game Composites designs and manufactures carbon-fiber-based, high-performance aerobatic airplanes from their factory in Bentonville. See how the monocoque structure and components are created, the steps to complete composite finishing and paint and everything that goes into final assembly and test flights. You'll also get to see an in-process facility expansion that is more than doubling the company’s production floor space.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Tour of Bike Lab @ NWACC

4:15 P.M.

Behind-the-Scenes Tour | Tour the state-of-the-art Bike Lab at NorthWest Arkansas Community College which houses all nine Bicycle Technician classes and features twelve workstations. The tour of the Bike Lab includes a brief breakdown of the space, how the program started, and the methods and goals of teaching Bicycle Assembly and Repair.

Thank you! Your submission has been received!
Oops - your activity registration was not received. Please try again.
If this persists, please contact info@peopleforbikes.org

Tour of Allied Cycle Works

4:30 P.M.

Behind-the-Scenes Tour | Allied Cycle Works manufactures high-end road, gravel and mountain bikes in Northwest Arkansas. Join the team at Allied for a 45-minute tour of their process and what it looks like to create a bike in the U.S.

wednesday, october 19 - evening

Fearless Future Happy Hour @ Coler Grove | PeopleForBikes**

Time: 6:00 - 6:30 p.m. 

Happy Hour | PeopleForBikes is hosting a networking happy hour for women, trans, femme, nonbinary and LGBTQIA+ SHIFT’22 attendees.

BBQ, Bikes + Bold Conversation @ Coler Mountain Bike Preserve 

Time: 6:30 - 8:30 p.m.

Panel + Dinner | Join Trailblazers' “Pass the Mic” educational panel series for discussions on the existing state of bike culture in the U.S., the ways in which systemic racism has created an ecosystem that affects our experience in the world on bikes, as well as sustainable, grassroots solutions to co-creating a community that works for ALL of us.

After Hours @ The Hub

Time: 8:30 - 10:00 p.m.

taste of bentonville

Exclusive culinary experiences for SHIFT'22 attendees throughout Bentonville.

Appetizers getting served

thursday, october 20 - Morning

Morning Yoga With PeopleForBikes’ Kerri Salazar

7:00 A.M.

Yoga | Kerri Salazar has 25 years of experience in yoga and exercise science. Sessions focus on skills to help individuals become more comfortable and effective on the bike and breathing techniques to relax the body, mind and soul. All levels welcome! Yoga mats provided.

thursday, october 20 - afternoon

Paving the Way With UNPavement | Jeremy McGhee

4:00 P.M.

Group Ride — MTB + Mixed Terrain | Join professional cyclist Jeremy McGhee on a mountain bike and mixed-terrain ride and learn about his organization the UNPavement, which helps adaptive riders navigate more wild places confidently and safely by providing detailed trail accessibility information. 

L39ION x NWA | Justin and Cory Williams

4:00 P.M.

Group Ride — Road | Join L39ION of Los Angeles Founders Justin and Cory Williams on a ride across Northwest Arkansas showcasing some of the region's best road riding terrain and learn how L39ION of Los Angeles is working to promote diversity and representation in the world of professional cycling.

Trail Building 101 | Gary Vernon - thursday

4:00 P.M.

Group Ride — MTB | Take a mountain bike ride with Gary Vernon, program officer of cycling and trail development at the Walton Personal Philanthropy Group, to learn about the rich history of OZ Trails and the prolific trail building that took place in just 10 years. Tour some of Bentonville’s most iconic trail features and learn how to bring these best practices back to your local trails.

Mix It Up With Molly | Molly Cameron

4:00 P.M.

Group Ride — Road + Gravel | Explore Bentonville with transgender advocate and professional cyclist Molly Cameron on a no-drop networking ride on road and gravel as she shares her mission of creating a more inclusive cycling industry and sport through RIDE (Riders Inspiring Diversity and Equality), her LGBTQIA+ advocacy organization.

ride with moosejaw

4:00 P.M.

Group Ride — MTB | Grab a bike and meet us at the Moosejaw shop in Downtown Bentonville, where we'll start a fun & friendly mountain bike group ride.

Tour of Thaden School’s Cycling Program

4:00 P.M.

Educational Field Trip | Join a tour of the Thaden School's Cycling Program and its facilities. Learn about their innovative integrated curriculum and get insights into how they incorporate lessons from the classroom into hands-on opportunities on and off campus.

WOZ Finale Ride | Women of OZ

4:00 P.M.

Ride — MTB | Join Women of OZ for a group mountain bike ride. Put your skills to test as you attempt more rocky surfaces, bridges and even roll over roots. Skills required: Standing on level pedals in “ready” position, comfortable with appropriate gear shifting.

Tour of Bike Lab @ NWACC

4:15 P.M.

Behind-the-Scenes Tour | Tour the state-of-the-art Bike Lab at NorthWest Arkansas Community College which houses all nine Bicycle Technician classes and features twelve workstations. The tour of the Bike Lab includes a brief breakdown of the space, how the program started, and the methods and goals of teaching Bicycle Assembly and Repair.

Tour of Allied Cycle Works

4:30 P.M.

Behind-the-Scenes Tour | Allied Cycle Works manufactures high-end road, gravel and mountain bikes in Northwest Arkansas. Join the team at Allied for a 45-minute tour of their process and what it looks like to create a bike in the U.S.

Tour of Game composites

4:30 P.M.

Behind-the-Scenes Tour | Game Composites designs and manufactures carbon-fiber-based, high-performance aerobatic airplanes from their factory in Bentonville. See how the monocoque structure and components are created, the steps to complete composite finishing and paint and everything that goes into final assembly and test flights. You'll also get to see an in-process facility expansion that is more than doubling the company’s production floor space.

** The location of this non-riding event may require additional ADA considerations. If you plan on attending and are concerned about accessibility, please reach out to info@peopleforbikes.org.