Bentonville, Arkansas
October 18-20, 2022
Presented by PeopleForBikes




Moving the bicycle industry forward
register now
Join PeopleForBikes in Bentonville, Arkansas, for a dynamic, peer-to-peer gathering surrounded by a can’t-miss week of bicycling events, including UCI World Cup cyclo-cross races, Outerbike Bentonville and the Life Time Big Sugar gravel race. 

Over the course of three days, SHIFT‘22 participants will network, attend educational sessions and ride world-class mountain and gravel trails, exploring the lush forests and scenic backroads of Northwest Arkansas. By bringing current and future leaders together, we're moving the bicycle industry forward.

Highlights From Our 2022 Dana Point Event

ride with l39ion

rsvp for these shift'22 activities - coming soon

Fearless Future Happy Hour | PeopleForBikes

Wednesday, October 19 @ 6 p.m.

Happy Hour | PeopleForBikes is hosting a networking happy hour for women, trans, femme, nonbinary and LGBTQIA+ SHIFT’22 attendees.

Pass the Mic: Bike Culture in the U.S. — How We Got Here | Trailblazers + PeopleForBikes

Wednesday, October 19 @ 6:30 p.m.

Panel + Dinner | Join Trailblazers' “Pass the Mic” educational panel series for discussions on the existing state of bike culture in the U.S., the ways in which systemic racism has created an ecosystem that affects our experience in the world on bikes, as well as sustainable, grassroots solutions to co-creating a community that works for ALL of us.

L39ION x NWA | Justin and Cory Williams

Thursday, October 20 @ 4 p.m.

Group Ride — Road | Join L39ION of Los Angeles Founders Justin and Cory Williams on a ride across Northwest Arkansas showcasing some of the region's best road riding terrain and learn how L39ION of Los Angeles is working to promote diversity and representation in the world of professional cycling.

register now

Why Should I Attend SHIFT‘22 — Bentonville?

PeopleForBikes, the U.S. bicycle industry’s trade association, with more than 300 supplier members and 1.4 million grassroots supporters, organizes the SHIFT‘22 conference to bring the industry together to collaborate, lead and realize our vision for better bicycling across America. SHIFT‘22 is the opportunity to share and discuss the bold ideas and challenges that unite us for more and better bicycling. Your voice is crucial to the future direction and success of the bicycle industry.

shift is creating the bike industry we want to see

The conference will focus on leadership and development across three immersive tracks:

Diversity, equity,
+ inclusion

Building a welcoming culture within the bike industry and community and having the tough conversations that get us there.


The post-pandemic reimagining of manufacturing and assembly based in the U.S. and fostering breakthrough innovation.

Sustainability + Climate Initiatives

What it really means for our industry and the steps we need to take to create a greener and healthier future.

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Momentary in Bentonville
the momentary
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The Meteor
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Crystal Bridges in Bentonville
21c Museum in Bentonville
21c museum hotel
oz trails
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Towns are the heart of America, and there’s a new American town on the map. It’s a town with a big heart and even bigger ambition. A town where modern progress meets rich history, where the arts meet innovation and where companies meet communities. A town to visit, to see, to breathe and to discover. Visit Bentonville — a new American town.

reserve your hotel room today

PeopleForBikes has a limited number of discounted rooms at the 21c Museum Hotel Bentonville. Questions? Call Carrie Dudek at 479-286-6514 and mention SHIFT‘22 to secure your discounted rate.


you belong here

Celebrating diversity through our regional partners:

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All Bikes Welcome: Providing free outdoor programming in the Northwest Arkansas community with the goal of increasing racial and gender diversity. 

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All Bodies on Bikes: Educating and changing the industry to create a body size inclusive community, ensure access to safe and comfortable biking equipment and celebrate joyful movement on a bicycle.

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Trailblazers: Leading the development of an innovative regional recreation and transportation movement that places trails, cycling and active transportation infrastructure at the core of an inclusive, vibrant and healthy culture.

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Arkansas Latinas en Bici: Promoting cycling, health, culture, diversity and inclusion among multicultural communities.

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Bike.POC: Creating intentional spaces for BIPOC and other marginalized people to explore cycling in Northwest Arkansas.

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