SHIFT'22 Bicycle Leadership Conference

Join PeopleForBikes in Bentonville, Arkansas, for a dynamic, peer-to-peer gathering surrounded by a can’t-miss week of bicycling events, including UCI World Cup cyclo-cross races, Outerbike Bentonville and the Life Time Big Sugar gravel race.

Over the course of three days, SHIFT‘22 participants will network, attend educational sessions and ride world-class mountain and gravel trails, exploring the lush forests and scenic backroads of Northwest Arkansas. By bringing current and future leaders together, we're moving the bicycle industry forward.

Highlights From Our 2022 Dana Point Event

Why Should I Attend SHIFT‘22 — Bentonville?

PeopleForBikes, the U.S. bicycle industry’s trade association, with more than 300 supplier members and 1.4 million grassroots supporters, organizes the SHIFT‘22 conference to bring the industry together to collaborate, lead and realize our vision for better bicycling across America. SHIFT‘22 is the opportunity to share and discuss the bold ideas and challenges that unite us for more and better bicycling. Your voice is crucial to the future direction and success of the bicycle industry.

shift is creating the bike industry we want to see

The conference will focus on leadership and development across three immersive tracks:

Diversity, equity,
+ inclusion

Building a welcoming culture within the bike industry and community and having the tough conversations that get us there.

IN AMERICA

The post-pandemic reimagining of manufacturing and assembly based in the U.S. and fostering breakthrough innovation.

Sustainability + Climate Initiatives

What it really means for our industry and the steps we need to take to create a greener and healthier future.

the momentary

The Meteor

crystal bridges

21c museum hotel

oz trails

Towns are the heart of America, and there’s a new American town on the map. It’s a town with a big heart and even bigger ambition. A town where modern progress meets rich history, where the arts meet innovation and where companies meet communities. A town to visit, to see, to breathe and to discover. Visit Bentonville — a new American town.

reserve your hotel room today

PeopleForBikes has a limited number of discounted rooms at the 21c Museum Hotel Bentonville. Questions? Call Carrie Dudek at 479-286-6514 and mention SHIFT‘22 to secure your discounted rate.

BOOK YOUR STAY

you belong here

Celebrating diversity through our regional partners:

All Bikes Welcome: Providing free outdoor programming in the Northwest Arkansas community with the goal of increasing racial and gender diversity.

All Bodies on Bikes: Educating and changing the industry to create a body size inclusive community, ensure access to safe and comfortable biking equipment and celebrate joyful movement on a bicycle.

Trailblazers: Leading the development of an innovative regional recreation and transportation movement that places trails, cycling and active transportation infrastructure at the core of an inclusive, vibrant and healthy culture.

Arkansas Latinas en Bici: Promoting cycling, health, culture, diversity and inclusion among multicultural communities.

Bike.POC: Creating intentional spaces for BIPOC and other marginalized people to explore cycling in Northwest Arkansas.