Bentonville, Arkansas
October 18-20, 2022
Presented by PeopleForBikes


Moving the bicycle industry forward
see the agenda
Over the course of three days, SHIFT‘22 participants will network, attend educational sessions and ride world-class mountain and gravel trails, exploring lush forests and scenic backroads. By bringing current and future leaders together, we're moving the bicycle industry forward.

shift is creating the bike industry we want to see

The conference will focus on leadership and development across three immersive tracks:

Diversity, equity,
+ inclusion

Building a welcoming culture within the bike industry and community and having the tough conversations that get us there.


The post-pandemic reimagining of manufacturing and assembly based in the U.S. and fostering breakthrough innovation.

Sustainability + Climate Initiatives

What it really means for our industry and the steps we need to take to create a greener and healthier future.

Visit Bentonville graphic
Momentary in Bentonville
the momentary
Meteor in Bentonville
The Meteor
crystal bridges
Crystal Bridges in Bentonville
21c Museum in Bentonville
21c museum hotel
oz trails
Oz Trails Picture

Towns are the heart of America, and there’s a new American town on the map. It’s a town with a big heart and even bigger ambition. A town where modern progress meets rich history, where the arts meet innovation and where companies meet communities. A town to visit, to see, to breathe and to discover. Visit Bentonville — a new American town.

Walton Family sponsor graphic