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WHERE THE BIKE INDUSTRY BUILDS WHAT’S NEXT
rides. workshops. big ideas.
SHIFT'26 is a working summit bringing together bike industry leaders and local stakeholders to tackle major challenges, unlock new opportunities, and shape a future where more people ride bikes more often. Don’t miss the premier industry gathering to collaborate with peers, learn from leading experts, and explore how growing participation is key to building a stronger, more resilient bike industry.
Positioned between Life Time’s Little Sugar and Big Sugar, SHIFT‘26 anchors a full week of cycling events and activities in the heart of Bentonville, Arkansas — a booming hub of bike culture, industry, and innovation. SHIFT‘26 offers the unique opportunity for top decision-makers to experience a model cycling community first-hand and leverage in-person collaboration to make the critical link between participation and long-term industry growth.
WHy attend shift'26?
what to expect
  • Inspirational keynotes exploring lessons in growing participation from the bike world and beyond
  • Deep-dive presentations unpacking why people ride, the barriers they face, and what the data tells us
  • Facilitated working sessions solving critical industry issues
  • Networking opportunities connecting leaders from every corner of the bike industry
  • Guided bike tours experiencing the world-class trails, infrastructure, and culture that transformed a bike-first community into in a global cycling destination
Join us in Bentonville as we set the course for a stronger, more competitive, and more connected bike industry.
stay in bentonville
To easily access everything happening at SHIFT‘26, book your accommodations at Motto by Hilton in Downtown Bentonville.

The Motto is offering a SHIFT’26 hotel block for $239/night with a three-night minimum for Queen rooms.
 
Book your room before September 11, 2026, to take advantage of the discounted rate..
book your room
“The SHIFT conferences are the venue to partner up and roll up our sleeves to chart the course for the bike business. These are the cross-industry conversations and actions you won’t find anywhere else. If you want a hand in developing the path forward for our industry, join us in Bentonville this October.”
-John Munhall
Director of Product, Giant Bicycles
Chair, PeopleForBikes BPSA
Trade Association Committee