Welcome to SHIFT'23
Speakers
INTRODUCTION BY:
MODERATOR
Ash Lovell, Ph.D.
Electric Bicycle Policy and Campaign Director
PeopleForBikes
INTRODUCTION BY:
MODERATOR
Larry Pizzi
General Manager
Alta Cycling Group
INTRODUCTION BY:
MODERATOR
Jenn Dice
President and CEO
PeopleForBikes
INTRODUCTION BY:
MODERATOR
Earl Blumenauer
U.S. Congressman
3rd District Oregon
Leadership Lessons
How Purchase Incentives, Urban Planning, and Commuter Programs Are Growing E-Bike Participation
As interest in electric bicycles continues to grow, industry leaders, advocates, and policymakers are leaning into a variety of methods to help more Americans access the many benefits of e-bikes. This session will explore how purchase incentives are making e-bikes more affordable and how bicycle commuter programs are getting more people riding more often.
Speakers
INTRODUCTION BY:
MODERATOR
Raymond Gense
Board Member
Cycling Industries Europe
INTRODUCTION BY:
MODERATOR
Kourtney Barrett
Director, Workplace Mobility
Walmart
INTRODUCTION BY:
MODERATOR
Mike Salisbury
Transportation Energy Lead
City and County of Denver
INTRODUCTION BY:
MODERATOR
Chuck Flink
Owner + President
Greenways Incorporated
Industry Insights
From E-Bike Curious to E-Bike Owner: Exploring Consumer Purchase Behaviors
Focused on the latest statistics of electric bicycle sales, participation, and ownership demographics, bike industry and data experts will discuss what we can learn from consumer buying behaviors. They will review recent trends and forecast the direction of the electric bicycle market over the next five years.
Speakers
INTRODUCTION BY:
MODERATOR
John MacArthur
Sustainable Transportation Program Manager, TREC
Portland State University
INTRODUCTION BY:
MODERATOR
Patrick Hogan
Senior Research Manager
PeopleForBikes
Sustainable Future
Hungry for Batteries: The Solution to E-Bike Battery Recycling
Meet Watts and Rey, the duo helping Americans recycle their electric bicycle batteries as part of the first industrywide battery recycling program, powered by Call2Recycle. Learn about the new program, Hungry for Batteries, and how your business can join the 50+ supporting brands and 1,800+ recycling drop-off locations taking a bite out of e-bike battery waste.
Speakers
INTRODUCTION BY:
MODERATOR
Maggie Long
E-Bike Program Coordinator
Call2Recycle
INTRODUCTION BY:
MODERATOR
Jose Maldonado
Chief Marketing Officer
PeopleForBikes
KEYNOTE | Regulatory Update
Discussing the Future of E-Bike Rules With Federal Regulatory Agencies
Technology often outpaces regulations, and with new products emerging at an accelerated pace, electric bicycles are quickly gaining the attention of federal regulatory agencies. Join a keynote interview with Commissioner Mary T. Boyle of the U.S. Consumer Product Safety Commission and Erika Jones, partner at Mayer Brown, touching on Commissioner Boyle’s current and future regulatory priorities for e-bikes including battery safety and certification, recommended rider ages, and the three-class definition system.
Speakers
INTRODUCTION BY:
MODERATOR
Mary T. Boyle
Commissioner
U.S. Consumer Product Safety Commission
INTRODUCTION BY:
MODERATOR
Erika Jones
Partner
Mayer Brown
INTRODUCTION BY:
MODERATOR
Matt Moore
General Counsel
PeopleForBikes
Coler
Rider Safety 101: Education for the Road and Trail
As electric bicycles introduce more people to the joys of bicycling, new riders need to be properly educated on how to responsibly ride an e-bike. Learn about the latest tactics for promoting safe e-bike riding on the road and trail from the League of American Bicyclists, Trails are Common Ground, and local emergency services in Bentonville who are making safety education fun, accessible, and easy to understand.
Speakers
INTRODUCTION BY:
MODERATOR
Alison Dewey
Director of Education
League of American Bicyclists
INTRODUCTION BY:
MODERATOR
David Weins
Executive Director
IMBA
INTRODUCTION BY:
MODERATOR
Joel Feemster
Director of EMS and Paramedic
Bentonville Fire Department
INTRODUCTION BY:
MODERATOR
Saul Leiken
Global Category Leader, Globe
Specialized
Little Sugar
New York City’s Proactive Solutions to Lithium Ion Battery Fires
Lithium ion battery fires have recently emerged as a major challenge in New York City. Join local leaders for a conversation on the innovative partnerships and strategic policy initiatives helping New Yorkers address the battery fire issue head on. Speakers will discuss regulatory actions, share initial findings from a trade-in program in Brooklyn, and unpack future considerations for battery safety at the city and state levels. Progress made in New York will likely shape e-bike battery safety regulations nationwide.
Speakers
INTRODUCTION BY:
MODERATOR
Ash Lovell, Ph.D.
Electric Bicycle Policy and Campaign Director
PeopleForBikes
INTRODUCTION BY:
MODERATOR
Alex Logemann
Legislative Policy Advisor
DoorDash
INTRODUCTION BY:
MODERATOR
Melinda Hanson
Co-Founder
Equitable Commute Project
Coler
Expanding eMTB Access in Your Backyard
Mountain biking has experienced a meteoric rise in popularity over the last decade and electric mountain bikes are at the forefront of this growing segment. Learn from land managers at all levels of government on how they successfully opened non-motorized, natural surface trails to electric bicycles alongside key takeaways to expand eMTB access on trails in your community.
Speakers
INTRODUCTION BY:
MODERATOR
Mira Staykova
E-Bike Product Manager
SRAM
INTRODUCTION BY:
MODERATOR
Nathan Reigner, PhD
Director of Outdoor Recreation
Commonwealth of Pennsylvania
INTRODUCTION BY:
MODERATOR
Gary Vernon
Senior Program Officer of Cycling and Trail Development
Walton Personal Philanthropy Group
INTRODUCTION BY:
MODERATOR
Katherine Andrews
Director, Office of Outdoor Recreation
Arkansas Department of Parks and Tourism
Little Sugar
The Immense Potential of Commercial Electric Cargo Bikes
More than just a benefit to individuals, commercial electric cargo bicycles can revolutionize final-mile deliveries and transform urban centers. Learn from industry leaders introducing electric cargo bikes in Europe as they explore how the United States can adopt better policy and infrastructure to accommodate commercial electric cargo. Plus, discover what one American city is already doing to welcome this innovative solution for freight transportation.
Speakers
INTRODUCTION BY:
MODERATOR
Levi Conlow
Founder
Lectric e-Bikes
INTRODUCTION BY:
MODERATOR
Zach Krapfl
CEE
Vapor Propulsion Labs
Coler
Unpacking the Benefits and Drawbacks of Recreational Trail Creation on Tribal Lands
Native American communities have sustainably managed their lands for thousands of years, cultivating, adapting, and transferring traditional knowledge over many generations. With the recent growth of recreational trail opportunities, including electric mountain bikes, tribal leaders from across North America will share their perspectives on the benefits and limitations of recreational trail access on native land.
Speakers
INTRODUCTION BY:
MODERATOR
Dorene O’Malley
Director of Advocacy and Outreach
Cane Creek
INTRODUCTION BY:
MODERATOR
Jesse Renteria
Associate
Mapetsi Policy Group
INTRODUCTION BY:
MODERATOR
Jeremy Hyatt
Secretary of Operations
Eastern Band of Cherokee Indians
INTRODUCTION BY:
MODERATOR
Vanessa Bowen
Founder
Bowen Creative LLC | Outride Ambassador
Little Sugar
Innovation and Ideas From the Leading Edge of E-Bike Retail
Join an interactive session with three top e-bike retailers as they share their unique perspectives and best practices to thrive in the ever-evolving electric bicycle market. Stretching from big cities to small towns with expertise in every category of e-bike, retailers will share techniques and retail practices that set them apart and contribute to their success.
Speakers
INTRODUCTION BY:
MODERATOR
Karen Weiner
Co-Owner
The New Wheel
INTRODUCTION BY:
MODERATOR
Chris Nolte
Founder
Propel Bikes
INTRODUCTION BY:
MODERATOR
Brendon Gallant
Co-Manager
Oregon E-Bikes
INTRODUCTION BY:
MODERATOR
Tobie DePauw
Senior Digital Product Manager
PeopleForBikes
SHIFT‘23 Wrap Up (Coler and Little Sugar Rooms)
Eliot Jackson from Grow Cycling Foundation and Rahsaan Bahati from the Bahati Foundation will close out day two of SHIFT‘23 followed by closing remarks from Dr. Ash Lovell and Rachel Fussell from PeopleForBikes.
Speakers
INTRODUCTION BY:
MODERATOR
Eliot Jackson
Founder
Grow Cycling Foundation
INTRODUCTION BY:
MODERATOR
Rahsaan Bahati
Founder
Bahati Foundation
INTRODUCTION BY:
MODERATOR
Rachel Fussell
eMTB Policy and Program Manager
PeopleForBikes
INTRODUCTION BY:
MODERATOR
Ash Lovell, Ph.D.
Electric Bicycle Policy and Campaign Director
PeopleForBikes
Mountain Bike Ride
Tales and Trails in the Land of OZ — led by Gary Vernon, Runway Group
With more than 600 miles of singletrack stretching from Bella Vista to Eureka Springs, Northwest Arkansas is no longer a secret when it comes to mountain biking. A long-time visionary for trail development in the land of OZ, Gary Vernon, director of investments, outdoor recreation and trail innovation, for Runway Group, has led the charge to develop the recreation ecosystem across Northwest Arkansas. Join Gary on a one-hour trail and greenway cruise to learn how Bentonville continues to expand its local trails with purpose-built singletrack that connects rides and invites new riders to join in on the fun.
Speakers
INTRODUCTION BY:
MODERATOR
Gary Vernon
Senior Program Officer of Cycling and Trail Development
Walton Personal Philanthropy Group
Greenway Ride
Backcountry Flying and Cycling — led by Chad Cox, Fly OZ Club
Fly OZ Club, based out of Thaden Field in Bentonville, is a leader in backcountry exploration. Their passion to innovate backcountry aviation and cycling is opening up access for riders to explore new routes, features, and spaces in remote areas across the Northwest Arkansas region and beyond. Join a 1.5 hour greenway ride led by Chad Cox, Thaden Field President, to learn more about how Fly OZ Club is connecting aviation and cycling. Who knows, your next ride might just start with a flight.
Speakers
Speakers to be announced soon.
Greenway Ride
Tour of Walmart Move Hub — led by Ashley Patterson, Walmart
Walmart’s new Move Hub is helping make their commitment to get 10% of associates using alternative mobility to commute to their new home campus a reality with on-campus bike share, cycling ambassadors, education, e-bike rentals, and more. This 1.5-hour greenway ride led by Ashley Patterson, manager of the Move Hub, will give a behind-the-scenes look at the innovation happening at the world’s largest retailer chain and their vision for a healthier, happier workforce.
Speakers
Speakers to be announced soon.
Mountain Bike Ride
A Taste of Coler — led by Scott Dirksen, Coler Mountain Bike Preserve
Nestled among hollers and pastures, Coler Mountain Bike Preserve is a must-visit destination for outdoor enthusiasts of all kinds. Whether you are looking for world-class art, a cafe tucked away in the woods, or a trail system that seamlessly connects to on-street bike infrastructure, Coler has what you’re looking for. Learn more about the history of the preserve with a guided ride from Senior Program Manager of Coler Mountain Bike Preserve Scott Dirksen.
Speakers
Speakers to be announced soon.
