The BPSA Trade Association Committee (TAC) plays a critical role in helping the bicycle industry navigate emerging technical, regulatory, and business challenges. This board meeting will explore where collaboration can best advance industry alignment on voluntary standards, trade and tariff responses, funding priorities, and best practices. Leaders from each of our six committees will also provide updates on key initiatives and action items emerging from the PeopleForBikes SHIFT'26 committee and working group meetings, seeking strategic guidance from the TAC on the issues that will have the greatest impact on the industry's future. This BPSA TAC meeting will also include optional participation from PeopleForBikes Coalition board members.

This combined session will identify industry priorities for navigating an increasingly complex global trade and tariff environment through 2027 and beyond.

 Topics of discussion will include:

1) Analyzing different industry scenarios to prepare for evolving trade policies, tariffs, supply chain shifts, and new trade agreements.
2) Anticipating key political, regulatory, and legislative developments over the next three to five years to strengthen coordinated industry advocacy and proactive business strategies.
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Strong, reliable data is the backbone of a thriving industry. PeopleForBikes is evolving our research program to help the bike industry make faster, smarter, data-driven decisions. This session will tackle feedback on PeopleForBikes’ Data Suite beta dashboard and report structures, examine the methodology behind our evolving market projection model, and walk through remaining steps to ensure a successful Data Suite launch in January 2027. With our 2026 participation survey concurrently live in the field, we'll also discuss preliminary findings and the best ways to address gaps in our participation data going forward.

Full committee conversation description coming soon.

Participation is up, but frequency and sales haven't kept pace. PeopleForBikes' participation research finds that 60% of U.S. riders are casual. Most want to ride more, but what's stopping them has little to do with the bike. This session will test that reality against what committee members are seeing in their own businesses: where does it hold, where does it break, and what are we missing? How can we help our industry better understand and market to this new, casual rider and understand different consumer segments and profiles? With our 2026 participation survey concurrently live in the field, we'll also discuss preliminary findings and the best ways to address gaps in our participation data going forward.

Attendees will be asked to bring one observation from their own customer data ahead of the session.
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PeopleForBikes convenes the Youth Cycling Coalition to unite organizations across the bicycle industry around increasing youth participation in cycling and ensuring more young people have access to safe, welcoming, and meaningful riding experiences. This session will highlight the Coalition's work to expand youth programming, remove barriers to participation, and build stronger partnerships that grow the next generation of riders. Attendees will also learn how brands, retailers, and community organizations can get involved in advancing youth cycling and getting more kids on bikes nationwide.