Bentonville Your Way
Experience Bentonville at your own pace. From arts and culture to world-class biking, there is so much to explore in Bentonville and make the most of your stay.
Event Registration at Record
Sponsor Expo at Record
2023 Shift Kick Off Happy Hour at Record
Welcome Dinner at Record
Breakfast at The Record Sponsored by NBDA
Mingle and meet with the National Bicycle Dealers Association team and learn more about their work.
Maker Morning
Welcome to SHIFT'23
Introduction by Dr. Ash Lovell
Welcome from Larry Pizzi
Opening Remarks from Jenn Dice
KEYNOTE | REGULATORY UPDATE
Discussing the Future of E-Bike Rules With Federal Regulatory Agencies
LEADERSHIP LESSONS
How Purchase Incentives, Urban Planning, and Commuter Programs Are Growing E-Bike Participation
Networking Break
SUSTAINABLE FUTURE
Hungry for Batteries: The Solution to E-Bike Battery Recycling
INDUSTRY INSIGHTS
From E-Bike Curious to E-Bike Owner: Exploring Consumer Purchase Behaviors
Lunch at Record Sponsored by SGS
SESSION
Expanding eMTB Access in Your Backyard
SESSION
Rider Safety 101: Education for the Road and Trail
Networking Break
SESSION
Unpacking the Benefits and Drawbacks of Recreational Trail Creation on Tribal Lands
SESSION
New York City’s Proactive Solutions to Lithium Ion Battery Fires
SESSION
The Immense Potential of Commercial Electric Cargo Bikes
Networking Break
SESSION
Innovation and Ideas From the Leading Edge of E-Bike Retail
SHIFT‘23 Wrap Up
Eliot Jackson, Rahsaan Bahati
Closing Remarks by Dr. Ash Lovell and Rachel Fussell
Happy Hour and Dinner
ON-BIKE EDUCATION
Tales and Trails in the Land of OZ
led by Gary Vernon, Runway Group
A Taste of Coler
led by Scott Dirksen, Coler Mountain Bike Preserve
Backcountry Flying and Cycling
led by Chad Cox, Fly OZ Club
Walmart Move Hub Tour
led by Ashley Patterson, Walmart
Lunch at Coler
Bike Bentonville + Lifetime Dinner + Happy Hour