Agenda at a glance
Check back frequently for updates.
Attendee Access:
Subcommittee Members
General Admission
wednesday, october 15
9:00 AM
Austin Breakfast Club Group Ride
Location: Ride departs from The Meteor
Join PeopleForBikes and Breakfast Club ATX for a morning group ride to experience what it's like to ride with the Breakfast Club on their rapidly growing community rides in Austin. Explore Bentonville's paved and gravel roads with fellow attendees and get ready to kick off SHIFT'25 on two wheels.
Location: Ride departs from The Meteor
Join PeopleForBikes and Breakfast Club ATX for a morning group ride to experience what it's like to ride with the Breakfast Club on their rapidly growing community rides in Austin. Explore Bentonville's paved and gravel roads with fellow attendees and get ready to kick off SHIFT'25 on two wheels.
12:00-5:00 PM
Event Registration
6:00-8:00 PM
Welcome to SHIFT‘25 Happy Hour, Dinner, and Networking
Location: YT Mill
SHIFT’25 festivities kick into high gear at the YT Mill in downtown Bentonville with drinks, dinner, networking, and a live DJ set from DJ Pilgrim.
Location: YT Mill
SHIFT’25 festivities kick into high gear at the YT Mill in downtown Bentonville with drinks, dinner, networking, and a live DJ set from DJ Pilgrim.
thursday, october 16
9:00 AM-12:00 PM
General Session Keynotes
Location: Compton Gardens | The Garden Room
Location: Compton Gardens | The Garden Room
12:00 PM-1:00 PM
Lunch
Location: Compton Gardens | Outside
Location: Compton Gardens | Outside
1:30-3:00 PM
Committee Working Sessions
Location: Ledger
view committee conversation topicsLocation: Ledger
3:30 PM
Networking Rides | Road, Gravel, MTB, E-Bike
Location: Rides depart from Ledger
MTB: Experience Bentonville’s world-famous trails with expert Women of OZ ride leaders. Explore Coler Mountain Bike Preserve and find out why people travel from across the globe to ride this special trail system.
Gravel: Bentonville is far more than just a MTB destination. Gravel in Northwest Arkansas is bountiful, accessible, and fun! Ride with local guides from Ozark Cycling Tours for a taste of the Sugar Creek gravel roads.
Road: If you think Bentonville is only a hot spot for MTB and gravel, our roadie friends would like to show you otherwise. NWA is home to rolling hills and climbs that put you right into the beauty of the Ozarks in minutes.
Town Tour: Join PeopleForBikes’ NWA local Brady Carman for a town tour of Bentonville’s public art and bike infrastructure with highlights including downtown Bentonville, Walmart’s new Home Office, and the 8th Street Cycle Track.
Location: Rides depart from Ledger
MTB: Experience Bentonville’s world-famous trails with expert Women of OZ ride leaders. Explore Coler Mountain Bike Preserve and find out why people travel from across the globe to ride this special trail system.
Gravel: Bentonville is far more than just a MTB destination. Gravel in Northwest Arkansas is bountiful, accessible, and fun! Ride with local guides from Ozark Cycling Tours for a taste of the Sugar Creek gravel roads.
Road: If you think Bentonville is only a hot spot for MTB and gravel, our roadie friends would like to show you otherwise. NWA is home to rolling hills and climbs that put you right into the beauty of the Ozarks in minutes.
Town Tour: Join PeopleForBikes’ NWA local Brady Carman for a town tour of Bentonville’s public art and bike infrastructure with highlights including downtown Bentonville, Walmart’s new Home Office, and the 8th Street Cycle Track.
6:00 PM
Industry Reception
Location: Ledger
Hosted by PeopleForBikes, Life Time Fitness, Visit Bentonville, USA Cycling, Runway Group, and Outerbike
Join PeopleForBikes, Life Time Fitness, Visit Bentonville, USA Cycling, Runway Group, Outerbike, and World Bicycle Relief for one of Big Sugar Classic Week’s signature events — Industry Hospitality Night. This is the industry party you don’t want to miss.
Location: Ledger
Hosted by PeopleForBikes, Life Time Fitness, Visit Bentonville, USA Cycling, Runway Group, and Outerbike
Join PeopleForBikes, Life Time Fitness, Visit Bentonville, USA Cycling, Runway Group, Outerbike, and World Bicycle Relief for one of Big Sugar Classic Week’s signature events — Industry Hospitality Night. This is the industry party you don’t want to miss.
friday, october 17
8:00-10:00 AM
Industry Breakfast
Location: The Meteor
Networking Rides | Road, Gravel, MTB, E-Bike
Location: Rides depart from The Meteor
MTB: Women of OZ is back with another round of guided MTB rides in the Mountain Bike Capital of the World with a tour of the Slaughter Pen trail system — the trails that laid the groundwork for Bentonville’s MTB trail network. Experience the power of connecting the center of town to the trailhead.
Gravel: Highlighting the Arkansas Rural Recreational Roads project, this route brings you west of Bentonville for a 23-mile ride exploring the back roads of Benton County with OZ Cycling Tours. This route is a mix of gravel and road, so get ready to rip.
Road: Stretch your legs, get your heart pumping, and prepare yourself for a scenic ride as you travel to beautiful Bella Vista. Today’s ride is just under 20 miles, and we’ll have you back in town in no time.
Town Tour: Join PeopleForBikes’ NWA local Brady Carman for a town tour of Bentonville’s public art and bicycle infrastructure with highlights including downtown Bentonville, Walmart’s new Home Office, and the 8th Street Cycle Track.
Location: The Meteor
Networking Rides | Road, Gravel, MTB, E-Bike
Location: Rides depart from The Meteor
MTB: Women of OZ is back with another round of guided MTB rides in the Mountain Bike Capital of the World with a tour of the Slaughter Pen trail system — the trails that laid the groundwork for Bentonville’s MTB trail network. Experience the power of connecting the center of town to the trailhead.
Gravel: Highlighting the Arkansas Rural Recreational Roads project, this route brings you west of Bentonville for a 23-mile ride exploring the back roads of Benton County with OZ Cycling Tours. This route is a mix of gravel and road, so get ready to rip.
Road: Stretch your legs, get your heart pumping, and prepare yourself for a scenic ride as you travel to beautiful Bella Vista. Today’s ride is just under 20 miles, and we’ll have you back in town in no time.
Town Tour: Join PeopleForBikes’ NWA local Brady Carman for a town tour of Bentonville’s public art and bicycle infrastructure with highlights including downtown Bentonville, Walmart’s new Home Office, and the 8th Street Cycle Track.
10:00 AM-12:00 PM
Optional Subcommittee Office Hours
Location: Ledger
Location: Ledger
ALL DAY
Explore Outerbike + Big Sugar Expo
