SHIFT'23 AGENDA

ALL DAY

Bentonville Your Way
Experience Bentonville at your own pace. From arts and culture to world-class biking, there is so much to explore in Bentonville and make the most of your stay.

GAME COMPOSITES
3201 SW I Street Bentonville, AR 72712
TOUR TIME: 2 PM 
CONTACT: JOSH RICHARDS 

UNIVERSITY OF ARKANSAS | The Collaborative
700 SE 5th Street, Suite 130 Bentonville, AR 72712 
TOUR TIME: 2PM 
CONTACT: RENEE ROTH 

NWACC BIKE LAB NorthWest Arkansas Community College
1 College Dr, Bentonville, AR 72712 
TOUR TIME: 2PM 
CONTACT: WENDY TAYLOR 

ALLIED CYCLES Allied Cycle Works HQ & Factory 
1701 N 13th St Suite A, Rogers, AR 72756 
TOUR TIME: 2PM 
CONTACT: WILL STOFFEL

12 p.m. - 5 p.m.

12 p.m. - 9 p.m.

12 p.m. - 9 p.m.

Event Registration at Record

Sponsor Expo at Record

4 p.m. - 5 p.m.

Rapha Ride and Q+A with David Anasagasti
Join a Q+A with Miami-based artist David Anasagasti followed by a 40-minute group ride exploring the land of OZ art on paved trails with local Bentonville Art Committee member Tom Hoehn. The ride will depart from the Rapha clubhouse (117 W. Central Ave.) at 4 p.m. and end at Record for the SHIFT‘23 happy hour.

5 p.m. - 6 p.m.

2023 Shift Kick Off Happy Hour at Record
Sponsored by Outside Inc.

6 p.m. - 7 p.m.

Appetizers and Networking at the Record

6:45 p.m. - 7:15 p.m.

Welcome to SHIFT'23
Allyson de la Houssaye, Executive Director, NWA, PeopleForBikes
Stephanie Orman, Mayor, City of Bentonville 
Cindi Marsiglio, SVP Corporate Real Estate, Walmart

7:30 p.m. - 9 p.m.

Welcome Dinner at Record

7:30 a.m. - 8:30 a.m.

Breakfast at The Record Sponsored by NBDA
Mingle and meet with the National Bicycle Dealers Association team and learn more about their work.

Maker Morning
Join us for a morning of creativity at Record. We'll kick off the day with a hands-on project while you meet fellow attendees and get inspired to create.

9:00 - 9:15 am

9:15 - 10:00 am

9:15 - 10:00 am

Welcome to SHIFT'23
‍
Introduction by Dr. Ash Lovell
Welcome from Larry Pizzi
Opening Remarks from Jenn Dice
Remarks from Congressman Earl Blumenauer
Remarks from Dr. Ash Lovell

KEYNOTE | REGULATORY UPDATE
Discussing the Future of E-Bike Rules With Federal Regulatory Agencies

10:00 - 10:30 am

LEADERSHIP LESSONS
How Purchase Incentives, Urban Planning, and Commuter Programs Are Growing E-Bike Participation

10:30 - 11:00 am

Networking Break

11:00 - 11:15 am

SUSTAINABLE FUTURE
Hungry for Batteries: The Solution to E-Bike Battery Recycling

11:15 - 12:00 pm

INDUSTRY INSIGHTS
From E-Bike Curious to E-Bike Owner: Exploring Consumer Purchase Behaviors

12:00 p.m.

Lunch at Record Sponsored by SGS

1:30 - 2:15 p.m.

SESSION
Expanding eMTB Access in Your Backyard

2:15 - 2:45 pm

SESSION
Rider Safety 101: Education for the Road and Trail

2:45 - 3:15 pm

Networking Break

3:15 - 3:50 pm

SESSION
Unpacking the Benefits and Drawbacks of Recreational Trail Creation on Tribal Lands

1:30 - 2:15 p.m.

SESSION
New York City’s Proactive Solutions to Lithium Ion Battery Fires

2:15 - 2:45 pm

SESSION
The Immense Potential of Commercial Electric Cargo Bikes

2:45 - 3:15 pm

Networking Break

3:15 - 3:50 pm

SESSION
Innovation and Ideas From the Leading Edge of E-Bike Retail

3:50 - 4 p.m.

SHIFT‘23 Wrap Up
‍
‍Eliot Jackson, Rahsaan Bahati
Closing Remarks by Dr. Ash Lovell and Rachel Fussell 

6 p.m. - 9 p.m.

Happy Hour and Dinner 
Fearless Future Happy Hour
Dinner at The Ledger

Raymond Gense - Dinner Keynote