Bentonville, Arkansas
October 16-18, 2023
Presented by PeopleForBikes

SHIFT'23 AGENDA

SHIFT‘23 features a full day of in-depth discussions on the most pressing conversations in the electric bicycle space.
day 1
day 2
day 3

Monday 10/16

ALL DAY

Bentonville Your Way
Experience Bentonville at your own pace. From arts and culture to world-class biking, there is so much to explore in Bentonville and make the most of your stay.

AFTERNOON

Event Registration at Record

Sponsor Expo at Record

EVENING

2023 Shift Kick Off Happy Hour at Record

Welcome Dinner at Record

Tuesday 10/17

MORNING

Breakfast at The Record Sponsored by NBDA
Mingle and meet with the National Bicycle Dealers Association team and learn more about their work.

Maker Morning

Welcome to SHIFT'23

Introduction by Dr. Ash Lovell
Welcome from Larry Pizzi
Opening Remarks from Jenn Dice

KEYNOTE | REGULATORY UPDATE
Discussing the Future of E-Bike Rules With Federal Regulatory Agencies

LEADERSHIP LESSONS
How Purchase Incentives, Urban Planning, and Commuter Programs Are Growing E-Bike Participation

Networking Break

SUSTAINABLE FUTURE
Hungry for Batteries: The Solution to E-Bike Battery Recycling

INDUSTRY INSIGHTS
From E-Bike Curious to E-Bike Owner: Exploring Consumer Purchase Behaviors

AFTERNOON

Lunch at Record Sponsored by SGS

Coler TRACK
The Future of Electric Bicycle Access

SESSION
Expanding eMTB Access in Your Backyard

SESSION
Rider Safety 101: Education for the Road and Trail

Networking Break

SESSION
Unpacking the Benefits and Drawbacks of Recreational Trail Creation on Tribal Lands

LITTLE SUGAR TRACK
Embracing the Power of E-Bikes

SESSION
New York City’s Proactive Solutions to Lithium Ion Battery Fires

SESSION
The Immense Potential of Commercial Electric Cargo Bikes

Networking Break

SESSION
Innovation and Ideas From the Leading Edge of E-Bike Retail

SHIFT‘23 Wrap Up

Eliot Jackson, Rahsaan Bahati
Closing Remarks by Dr. Ash Lovell and Rachel Fussell 

evening

Happy Hour and Dinner 

wednesday 10/18

MORNING

ON-BIKE EDUCATION

Tales and Trails in the Land of OZ

led by Gary Vernon, Runway Group

A Taste of Coler
led by Scott Dirksen, Coler Mountain Bike Preserve

Backcountry Flying and Cycling
led by Chad Cox, Fly OZ Club

Walmart Move Hub Tour
led by Ashley Patterson, Walmart

afternoon

Lunch at Coler

EVENInG

Bike Bentonville + Lifetime Dinner + Happy Hour